Executive Briefing Center
With thousands of customers and partners visiting Sun's headquarters each year, Group X turned 30,000 square feet of lobby space into a powerful educational and selling tool. Designed to allow customers to explore hands-on Sun's software, hardware and network products in real life vertical industry scenarios, the EBC has been instrumental in helping Sun's customers better understand the integrated solutions and it has significantly reduced Sun's sales cycle. The Group X team designed the customer experience including the brand messaging, signage, furnishings and interactive media.