Photography tools Launch
Group X was the go-to production team when a major player in the tech sector wanted to make a splash with its launch of a new set of photography tools enabling consumers to manage, edit, enhance and share photos on most any device. Staging the event was particularly challenging because it was held in a warehouse instead of a traditional venue and included multiple hands-on demonstrations along with executive speaker, Vic Gundotra. The launch was well covered by national and international press and went off without a hitch.
Right photos: Google I/O Product Demo and Showcase